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Comfy With a Flare
Project type
Branding and Marketing Campaign
Mediums Used
Adobe Illustrator, Adobe Photoshop, & Adobe InDesign
Role
Creative Thinker & Lead Designer
This collaboration between Lainey Wilson and Lululemon, “Comfy with a Flare,” blended western-inspired patterns with Lululemon’s comfort and functionality. It introduced fabrics engineered for outdoor work, like horseback riding and working in the dirt, while offering stylish, durable pieces for both leisure and hands-on tasks.
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