Hobby Lobby

For this project I was challenged to redesign the Hobby Lobby logo without stepping too far away from the current logo which proved itself challenging at first. The typography of the new logo is slightly modified from the original and now has a slight rounded corner to every point of each letter. This allows for a softer logo and more consistency amongst the angles in the various letters. The orientation was also shifted from the original awkward lineup and a pictorial mark was created for the brand.